“How Do I Know This Rug Is Truly Hand Knotted?”

“How Do I Know This Rug Is Truly Hand Knotted?”

This is the first question most buyers don’t ask out loud but always think.

Luxury today is full of good-looking things.
Very few are honestly made.

At Understorey, we don’t expect trust.
We earn it.

That’s why we show clients:

The back of the rug, not just the front

The knot structure, not just the pattern

Every rug we make can be read – from its knots, its weft, and its alignment.
There’s no glue, no backing, no hiding.

When something is genuinely hand-knotted, it doesn’t need explaining.
It explains itself.

Our role isn’t to convince buyers.
It’s to make sure there’s nothing to doubt.

📌 P.S. This is the second post in a short series called “Know Your Rug” where I’ll break down the real questions buyers ask me about hand-knotted rugs, from craftsmanship and materials to care, longevity, and value.