The most beautiful rugs in the world are made in Jaipur

The most beautiful rugs in the world are made in Jaipur.
Not London, New York or Milan.
Here.

For decades, the workshops in this city made them quietly, brilliantly, without stopping. And the world bought them through European showrooms, American design houses, luxury hotels on every continent.

The brands that took this craft global deserved their success.
They had the eye to see something extraordinary. Then they worked hard, for years to make the world see it too. Marketing, storytelling, presence. They did what it takes.

We at SNKE were busy making the rugs.
We never told the story.
That was the gap.

The craft was always here. The wool, the weavers, the knowledge built across centuries, none of it needed to go anywhere to become world class. It already was.

What we didn’t have was the platform or the inclination to say so ourselves.

Now we have both. We at Understorey wish to tell the story of our craft, our weavers, our heritage.

The craft, the artistry was always here.
Now we are ready to show it.