Anubha walked into our workshop in Jaipur last month.She sat with our weavers, watched them work, asked questions most visitors never think to ask. That afternoon she understood something no photograph had shown her.The art doesn’t begin when the rug is finished.It begins the moment the first knot is tied. Delhi gets to see that […]
For the first time, Understorey rugs will be shown in a retail space.At HōmAnAn. The collection is called One Of A Kind. It came out of a very specific moment. During the tough tariff phase, some of our best weavers, the ones who work on 11/11 qualities found themselves without work. We didn’t want to […]
For the first time, Understorey‘s hand-knotted rugs will be on display in India at HōmAnAn, Delhi’s most considered design space. If you have ever wanted to understand what generations of craft feels like underfoot, this is your moment. Come and see us. 8th May 2026. (Invite Only)Greater Kailash II. #artshow
Something is happening in Delhi next month that I have been looking forward to for a long time.HōmAnAn and Understorey are presenting a show together.Just the two of us. It will be the first show HōmAnAn has done since opening. And Anubha chose to do it specifically with Understorey.That is not something I take lightly. […]
Most people who love beautiful interiors have never experienced a hand-knotted rug the way it deserves to be experienced.Not in a photograph or on a website. In a real room. Underfoot. Surrounded by everything that belongs with it.That is about to change, if you are in Delhi. We are delighted to introduce our collaboration with […]
The most sustainable thing you can do is stop buying things.But when you do need to buy, buy once. The home décor industry produces billions of square metres of rugs every year.Most of them are replaced within 3-5 years not because they broke.Because they looked tired.Because trends moved.Because they were never built to last. A […]
Today is Handmade Day, and I want to celebrate the people behind the most extraordinary craft in the world.The weavers. 5,000 of them work with us. They wake up every day and do something that no machine has ever replicated. That no algorithm can approximate. That no shortcut can produce. They tie 8,000 knots by […]
Before you clean your rug, read this. Most rug damage is not from use.It is from incorrect cleaning. Specifically: methods designed for synthetic wall-to-wall carpet applied to a natural-fibre hand-knotted piece. They are not interchangeable. Not slightly different. Completely different. ▶️ Routine care.Vacuum once a week, low suction, in the direction of the pile. Run […]
If you are serious about hand-knotted rugs, there is one city you need to understand.Jaipur. Alongside Bhadohi, Jaipur is one of India’s great hand-knotted rug clusters. Both have now received Geographical Indication tags, the same kind of protected designation that Champagne has for sparkling wine and Darjeeling has for tea.That recognition matters. It means the […]
Everyone is talking about building something from scratch.My story is different.I inherited a 109-year-old business. And I want to tell you what that actually feels like.Every single day I get to walk into a workshop and work alongside some of the most skilled craftsmen in the world. People who can hold a complex pattern in […]
