Every rug starts with an inspiration.

Sometimes it’s a colour palette we have in our heads and we work backwards to find designs that belong inside it. Sometimes it’s a texture we want to explore. Sometimes we walk through a museum and something stops us and we think, we can work with this.

We have over 20 designers working with us. Each one has their own strengths. Some are exceptional with traditional art forms. Some with modern directions. Some just understand how colours need to sit next to each other.

We sit together and put a concept on the table. We bounce ideas, make trial CADs. Change the palette. Go again.
It is completely free flowing. No restrictions. You can do anything you think of.

That freedom is what makes this the most exciting part of the whole process.
We have a library of over 20,000 designs.

Most of them have never been produced.
Because we keep creating faster than we can make.

Understorey