Nearly 70% of India’s hand-knotted rug weavers are women

Nearly 70% of India’s hand-knotted rug weavers are women.
(Source: GoodWeave International)

And for most of them, weaving isn’t just work — it’s dignity, independence, and art intertwined.

I’ve seen it first-hand across our weaving clusters.

Women leading the loom floors with quiet focus and extraordinary skill.
Their patience, precision, and discipline define the art form itself.

At Understorey, we believe every rug carries two stories
the one it tells in your home, and the one that began at the loom.

Fair pay, safe working conditions, and consistent support are not charity they are respect for the people who make our heritage possible.

Because when we empower women in craft, we don’t just sustain livelihoods, we preserve legacies.

And when a woman weaver thrives, an entire community rises with her.

Every rug we create is a piece of that story — one knot of empowerment at a time.