The bespoke luxury trend is everywhere right now.

Custom homes, furniture, everything.

We have been doing custom rugs for 20 years.

My grand father and father foresaw long before the market caught up that in a world where everything is available everywhere, owning something that only you have would become the most important luxury of all.

So we built the infrastructure for it.

We have full dedicated teams for custom projects. The ability to handle any size, any colour, any design, any shape a client can imagine. Twenty years of bespoke commissions that have built us into a company that can execute at the highest level for the most discerning clients without hesitation.

The proof of concept is 20 years of work.

And what I see now especially in India is exactly what my father anticipated.

The well-travelled Indian buyer. The person who has seen the finest homes in the world. They do not want what everyone else has.

They want something that is completely theirs.

We have been building toward that customer for two decades.

It feels good to see them arrive.

Understorey