Placeholder canvas
0

my order list

0
appointment

Understorey Tales

Unveiling our vibrant journey through the buzz, stories, and behind the scenes

15 Dec 2025

Every rug we make at Understorey has a story
LinkedIn

03 Dec 2025

Hand-knotting isn’t a skill you pick up casually
LinkedIn

26 Nov 2025

A hand-knotted rug is one of the few luxury products where the biggest input isn’t energy or machinery, it’s human skill
LinkedIn

21 Nov 2025

Every collaboration begins from the ground up, quite literally
Instagram

17 Nov 2025

Sometimes sustainability isn’t a strategy
LinkedIn

05 Jul 2024

understoreyrugs is born at the intersection of art and craftsmanship
Instagram

25 Jun 2024

The art of rug-making traverses mere weaving
Instagram

12 Jun 2024

'Echoes’ from Understorey’s Moirai Collection vividly captures its essence
LinkedIn

Explore our collections

View Our Collections
Explore the nuances of colour psychology as we unveil the art of crafting atmospheres through the magic of rugs

31 May 2024

Five reasons to own an Understorey rug
LinkedIn

24 May 2024

As the vibrant hues of spring breathe new life into the world...
LinkedIn

15 May 2024

At understoreyrugs we believe in empowering visions to turn into reality
Instagram

08 May 2024

Radiance

Explore our collections

Instagram

01 May 2024

Experience the magic of ethereal craftsmanship
Instagram

23 Apr 2024

Mythos
Instagram

Explore our collections

16 Apr 2024

Celebrating tradition: Interview with Rahul Kapoor, co-founder of Understorey

Exploring the art and vision behind handcrafted rug-making in a modern world.

Media

12 Feb 2024

Embrace the Japanese philosophy of making broken beautiful in this rug collection
Media

Explore our collections

10 Dec 2025

Once the planning was done, the real test began
LinkedIn

01 Dec 2025

What guided craftsmanship before technology existed?
LinkedIn

24 Nov 2025

What Does the Back of a Rug Tell You?
LinkedIn

19 Nov 2025

What is a Hand-Knotted Rug, and How Is It Different from Everything Else?
LinkedIn

17 Nov 2025

Woven by Jaipur’s master weavers and designed with intention
Instagram
View Our Collections
Feel the handcrafted excellence in your every step and embrace a legacy of timeless personalised luxury

21 Jun 2024

Reviving craft in Contemporary times
Instagram

12 Jun 2024

Decoding colour psychology in rug selection
Instagram

06 Jun 2024

From the mystique of Orientalism in the 19th century...
Instagram

30 May 2024

Amidst the interplay of hues and textures, comfort unfolds
Instagram

23 May 2024

luxurious handmade rugs into Indian homes
Instagram

11 May 2024

Rahul Kapoor transforms art into artisanal decor with Rex Ray-Inspired rugs

Understorey reimagines contemporary artist Rex Ray’s psychedelic artworks through a new range of rugs

Media

06 May 2024

Coloured rugs, when chosen with care, have the power...
LinkedIn

24 Apr 2024

Unfiltered bespoke luxury
Instagram

23 Apr 2024

Understorey crafting ethical luxury one knot at a time
Media

21 Mar 2024

Our Rex Ray Collection is a canvas of its own, inviting you to explore this artistic alchemy

15 Mar 2024

Join Manu Mansheet in a captivating Heirloom Story behind his treasured 85-year-old Bukhara carpet

23 Jan 2024

Rex Ray’s artistry: from canvas to rug
LinkedIn

Explore our collections

08 Dec 2025

Every company has that one project that forces you to test everything you know
LinkedIn

28 Nov 2025

Most people don’t realise a photograph can become a hand-knotted rug
LinkedIn

21 Nov 2025

We don’t label our rugs “sustainable.”
LinkedIn

19 Nov 2025

From loom to living space
Instagram
Carpet in garden

05 Jul 2024

Understorey, as an atelier of bespoke rugs
LinkedIn

18 Jun 2024

Summer hues with Understorey
LinkedIn
View Our Collections
Feel the handcrafted excellence in your every step and embrace a legacy of timeless personalised luxury

14 Jun 2024

Neutral or muted tones offer our living spaces an unspoken...
LinkedIn

05 Jun 2024

What are transitional rugs?
LinkedIn

27 May 2024

At Understorey, we recognise our artisans as the heart of our craft...
LinkedIn

17 May 2024

Experience the timelessness of rug weaving during the Renaissance...
Instagram

09 May 2024

Our culture is built around “bespoke” which fosters creativity
Instagram

01 May 2024

Celebrating the imperfections in every intricate weave
LinkedIn

24 Apr 2024

Luxurious Living: Transforming Spaces with Bespoke Hand-Knotted Rugs
LinkedIn

Explore our collections

19 Apr 2024

Secret to Supreme Comfort and Well-being: The Difference a Rug Can Make
LinkedIn

20 Mar 2024

A cherished chapter of Heirloom Stories with Devika Khosla

14 Mar 2024

A captivating chapter of HeirloomStories with Danny Mehra, a devoted Rug Collector for 40 years

21 Oct 2023

Luxe Underfoot: Jaipur-based atelier of bespoke rugs

Rug brand Understorey launches bespoke collections of carpets rooted in traditional craftsmanship and sustainable practices

Media
LinkedIn

15 Dec 2025

Every rug we make at Understorey has a story
LinkedIn

10 Dec 2025

Once the planning was done, the real test began
LinkedIn

08 Dec 2025

Every company has that one project that forces you to test everything you know
LinkedIn

03 Dec 2025

Hand-knotting isn’t a skill you pick up casually
LinkedIn

01 Dec 2025

What guided craftsmanship before technology existed?
LinkedIn

28 Nov 2025

Most people don’t realise a photograph can become a hand-knotted rug
LinkedIn

26 Nov 2025

A hand-knotted rug is one of the few luxury products where the biggest input isn’t energy or machinery, it’s human skill
LinkedIn

24 Nov 2025

What Does the Back of a Rug Tell You?
LinkedIn

21 Nov 2025

We don’t label our rugs “sustainable.”
Instagram

21 Nov 2025

Every collaboration begins from the ground up, quite literally
LinkedIn

19 Nov 2025

What is a Hand-Knotted Rug, and How Is It Different from Everything Else?
Instagram

19 Nov 2025

From loom to living space
LinkedIn

17 Nov 2025

Sometimes sustainability isn’t a strategy
Instagram

17 Nov 2025

Woven by Jaipur’s master weavers and designed with intention
Instagram

05 Jul 2024

understoreyrugs is born at the intersection of art and craftsmanship
Carpet in garden
LinkedIn

05 Jul 2024

Understorey, as an atelier of bespoke rugs
Instagram

25 Jun 2024

The art of rug-making traverses mere weaving
Instagram

21 Jun 2024

Reviving craft in Contemporary times
View Our Collections
Feel the handcrafted excellence in your every step and embrace a legacy of timeless personalised luxury
LinkedIn

18 Jun 2024

Summer hues with Understorey
LinkedIn

14 Jun 2024

Neutral or muted tones offer our living spaces an unspoken...
LinkedIn

12 Jun 2024

'Echoes’ from Understorey’s Moirai Collection vividly captures its essence

Explore our collections

Instagram

12 Jun 2024

Decoding colour psychology in rug selection
Instagram

06 Jun 2024

From the mystique of Orientalism in the 19th century to the intricate motifs
View Our Collections
Feel the handcrafted excellence in your every step and embrace a legacy of timeless personalised luxury
LinkedIn

05 Jun 2024

What are transitional rugs?
LinkedIn

31 May 2024

Five reasons to own an Understorey rug
Instagram

30 May 2024

Amidst the interplay of hues and textures, comfort unfolds
LinkedIn

27 May 2024

At Understorey, we recognise our artisans as the heart of our craft...
LinkedIn

24 May 2024

As the vibrant hues of spring breathe new life into the world...
Instagram

23 May 2024

luxurious handmade rugs into Indian homes
Instagram

17 May 2024

Experience the timelessness of rug weaving during the Renaissance...
Instagram

15 May 2024

At understoreyrugs we believe in empowering visions to turn into reality
Media

11 May 2024

Rahul Kapoor transforms art into artisanal decor with Rex Ray-Inspired rugs

Understorey reimagines contemporary artist Rex Ray’s psychedelic artworks through a new range of rugs

Instagram

09 May 2024

Our culture is built around “bespoke” which fosters creativity
Instagram

08 May 2024

Radiance

Explore our collections

LinkedIn

06 May 2024

Coloured rugs, when chosen with care, have the power...
Instagram

01 May 2024

Experience the magic of ethereal craftsmanship
LinkedIn

01 May 2024

Celebrating the imperfections in every intricate weave
Instagram

24 Apr 2024

Unfiltered bespoke luxury
LinkedIn

24 Apr 2024

Luxurious Living: Transforming Spaces with Bespoke Hand-Knotted Rugs

Explore our collections

Media

23 Apr 2024

Understorey crafting ethical luxury one knot at a time
Instagram

23 Apr 2024

Mythos

Explore our collections

LinkedIn

19 Apr 2024

Secret to Supreme Comfort and Well-being: The Difference a Rug Can Make
Media

16 Apr 2024

Celebrating tradition: Interview with Rahul Kapoor, co-founder of Understorey

Exploring the art and vision behind handcrafted rug-making in a modern world.

21 Mar 2024

Our Rex Ray Collection is a canvas of its own, inviting you to explore this artistic alchemy

20 Mar 2024

A cherished chapter of Heirloom Stories with Devika Khosla

15 Mar 2024

Join Manu Mansheet in a captivating Heirloom Story behind his treasured 85-year-old Bukhara carpet

14 Mar 2024

A captivating chapter of HeirloomStories with Danny Mehra, a devoted Rug Collector for 40 years
Media

12 Feb 2024

Embrace the Japanese philosophy of making broken beautiful in this rug collection

Explore our collections

LinkedIn

23 Jan 2024

Rex Ray’s artistry: from canvas to rug

Explore our collections

Media

21 Oct 2023

Luxe Underfoot: Jaipur-based atelier of bespoke rugs

Rug brand Understorey launches bespoke collections of carpets rooted in traditional craftsmanship and sustainable practices

Kinetic chroma collection carpet in living room

address

  • S N Kapoor Exports
  • Khawas Ji Ka Bagh, Amer Road, Jaipur, Rajasthan - 302002, India.

google map

info@understorey.in

Instagram Linkedin Youtube

Knowledge

Shopping with us

Services

newsletter

Sign up for perks, and exclusive first access to newest collections and sales

Unit of S N Kapoor Exports

© 2025 Understorey. All rights reserved.

Knowledge

Shopping with us

contact us

Services

newsletter

Sign up for perks, and exclusive first access to newest collections and sales

Kinetic chroma collection carpet in living room

address

  • S N Kapoor Exports
  • Khawas Ji Ka Bagh, Amer Road, Jaipur, Rajasthan - 302002, India.

google map

info@understorey.in

Instagram Linkedin Youtube

Unit of S N Kapoor Exports

© 2025 Understorey. All rights reserved.
0
0

My enquiry list

15 Dec 2025

Every rug we make at Understorey has a story

Every rug we make at Understorey has a story.
But this one felt personal.

When my brother-in-law got married, Sanjana Kapoor and I wanted to make something extraordinary for them, something that would stay with them long after the wedding was over.

There was a photograph of the two of them – beautifully captured, full of warmth, and full of who they are as a couple.

We loved the picture so much that we thought:
Why not weave this moment into a rug?
Something they can carry with them for life.

So that’s what we did.

📌 How we created it

Even though the rug was just 3 x 4 feet, it took 4–6 months to complete.
Small doesn’t mean simple — in fact, the smaller the rug, the more precise every knot needs to be.

Here’s what went into it:

1.⁠ ⁠The CAD Rendering
We recreated their photo pixel by pixel on our design software — adjusting shades, tones, and shadows using over dozens of colours.

Translating expressions into knots is far more complex than sketching them.

2.⁠ ⁠The Shade Card
To match skin tones, fabric textures, and light gradients, we built a detailed shade card… sometimes using 6–10 hues of the same colour.

3.⁠ ⁠The Weave
Only our most skilled weavers can execute something like this.
Because it demands absolute precision in every line, curve, and transition.

Hand-knotted rugs aren’t products.
They’re time – months of someone’s life, woven into a piece that will outlive all of us.

Gifting that time felt far more meaningful than gifting something bought off a shelf.

And that’s the beauty of this craft
you can take a memory, a moment, a photograph…
and turn it into something that will last generations.

This is one of the reasons I love what we do at Understorey.

It’s not just about making rugs.
It’s about preserving moments.

03 Dec 2025

Hand-knotting isn’t a skill you pick up casually

The most inspiring thing I’ve learned from our weavers…

Discipline.

Hand-knotting isn’t a skill you pick up casually.
It takes years of practice before you get good at it and even longer before you become great.

Some of our master weavers tie hundreds of thousands of knots without even looking down.
Their hands just know what to do.
It becomes muscle memory.

And that doesn’t come from talent.
It comes from showing up every day and doing the same thing until you get it right.

I’ve realised you can’t cheat that process.
Whether it’s weaving, building a business, or anything worth doing – discipline is the only way.

This craft is mostly generational.
Very few new weavers enter the field, and honestly, 20–30 years from now, I don’t know how many highly skilled weavers India will have.

But the ones we work with today…
Their patience, their consistency, their commitment – it stays with you.

Watching them work has taught me more about focus and discipline than any book ever could.

It’s a reminder I carry into everything I try to build.

Be consistent.
Do the work.
Let the skill catch up.

26 Nov 2025

A hand-knotted rug is one of the few luxury products where the biggest input isn’t energy or machinery, it’s human skill

A hand-knotted rug is one of the few luxury products where the biggest input isn’t energy or machinery, it’s human skill.

And that’s exactly why the process is inherently sustainable.
Not because it follows a trend.
But because the craft itself was built on principles that respect material, people, and the environment.

Here’s what sustainability actually looks like in hand-knotting, the way we practice it at S.N. Kapoor Exports:

1.⁠ ⁠Minimal Energy, Maximum Skill
A hand-knotted rug is made on a wooden or metal loom.
There’s no machine doing the work.
No automated system.
No industrial production line.
The loom doesn’t produce, the weaver does.

Electricity use is almost negligible because the process is manual from the first knot to the last.

2.⁠ ⁠Zero Discharge Dyeing (Our Only Industrial Step)
Hand-knotting itself has no industrial footprint.
The only process that involves chemicals is dyeing because we use chrome dyes.

Why chrome dyes?
Because natural dyes (vegetable, fruit, flower-based) cannot be reproduced consistently in the same colour.
If a client asks for 10 rugs in the same shade, natural dyes simply cannot deliver.

Chrome dyes ensure:
high colour fastness
long-term durability
unlimited colour possibilities
But they do have a chemical footprint, and this is where our responsibility begins.

At our dyeing units, we run:
✔️ ETP (Effluent Treatment Plants)
✔️ Full filtration systems
✔️ Zero-discharge water processes

85–90% of the water used in dyeing is fully treated and reused in-house.
The remaining 10% — the part that cannot be treated further is collected and submitted every month to the Pollution Control Board, as per regulation.
They repurpose it.

This is why we hold a Zero Discharge Pollution Certificate.
So, while dyeing uses chemicals, none of it is released into the environment.

3.⁠ ⁠Natural Fibres Make the Difference

Wool. Silk. Mohair.

These fibres:
biodegrade
age gracefully
never shed microplastics
return to the earth naturally

When the raw material comes from nature, the process remains grounded in responsibility.

4.⁠ ⁠Craft Naturally Controls Overproduction
You cannot mass-produce a hand-knotted rug.
There is no world in which a million-knot rug can be rushed.

The artisan’s pace becomes the sustainability check.
No excess.
No overstock.
No fast fashion cycle.

Each rug is made with intention, not volume.

5.⁠ ⁠Longevity Is the Real Sustainability
If a rug lasts 20–30 years, its environmental impact is far lower than one replaced every season.

Durability is sustainability.
Slowing down consumption is sustainability.
Making something that stays in a family for generations is sustainability.

📌 The truth is: we never created rugs to be ‘eco-friendly’.
We created them the right way.
And sustainability happened as a byproduct.

Natural materials.
No mass production.
Low energy.
Disciplined processes.
Zero discharge dyeing.

Handmade has always been low-carbon
we just never labelled it that way.

21 Nov 2025

Every collaboration begins from the ground up, quite literally

At HōmAnAn, every collaboration begins from the ground up, quite literally.

Understorey’s handwoven rugs set the foundation for spaces that feel lived, layered, and deeply human.

Each weave carries the rhythm of craftsmanship and the warmth of touch—grounding design in emotion, not just material.

Here, artistry anchors the entire story.

17 Nov 2025

Sometimes sustainability isn’t a strategy
Sometimes sustainability isn’t a strategy-1
Sometimes sustainability isn’t a strategy-2

Sometimes sustainability isn’t a strategy.
It’s a responsibility.

When the 50% tariffs hit, the first thing I thought about wasn’t orders or margins.
It was our weavers.

For generations, they’ve stood by our family.
They’ve kept our designs alive, our looms running, and our legacy intact.
So when times get difficult, the least we can do is stand by them.

That’s why we decided to produce 250 intricate hand-knotted rugs
not because a client asked for them,
not because there’s a market demand right now.

But because our weavers deserve steady work and dignity, regardless of policy decisions happening thousands of miles away.

We’re using all the raw material already in our warehouses – wool, silk, mohair
so nothing goes to waste.

Every cone, every bundle, every colour will find its place in these rugs.

For the next 2–3 months, every loom stays active.
No one loses work.
No one goes home uncertain.

Every piece being woven is a reminder that sustainability isn’t just about eco-friendly fibres, it’s about economic stability and craft preservation.

These will be some of the most special rugs we’ve ever produced –
designed with intention, made without rush, and created purely to support the hands that have supported us for generations.

Craft survives when people do.

And sometimes, the most sustainable thing you can do…
is keep the loom running.

05 Jul 2024

understoreyrugs is born at the intersection of art and craftsmanship.
understoreyrugs-is-born-at-the-intersection-of-art-and-craftsmanship
understoreyrugs-is-born-at-the-intersection-of-art-and-craftsmanship-1

understoreyrugs is born at the intersection of art and craftsmanship. Our bespoke hand-knotted rugs are painstakingly created through unification of commitment to age-old traditions and innovation. Each piece is an expression of perfect imperfections, love and intricacies.

25 Jun 2024

The art of rug-making traverses mere weaving

The art of rug-making traverses mere weaving and knotting in the delicate dance of thread and fibre. Within each motif and pattern lies profound emotion. It is a symphony of love, determination and reverence for the craft brought forth by the talented artisans at understoreyrugs.

Our craftsmen are master storytellers, infusing each knot with narratives of endurance and passion. Each knot is an unwavering commitment to their artistry. Our rugs are a saga, unfurling tales of determination and dedication authored by our talented artisans.

12 Jun 2024

'Echoes’ from Understorey’s Moirai Collection vividly captures its essence
Echoes-from-Understoreys-Moirai-Collection.jpg
Moirai-Collection.jpg

‘Echoes’ from Understorey’s  Moirai Collection vividly captures its essence. The intricate knotting technique artfully expresses the fastidious skills of experienced craftsmen.

The myriad hues, such as grey, blue, and ivory, offer depth and intrigue to the viewer. This magnificent rug is bound to bring a mythical charm to your home.

31 May 2024

Five reasons to own an Understorey rug

Elevate your space with the exquisite craftsmanship and timeless elegance of Understorey rugs. Here are five reasons why owning an Understorey rug is a must-have for any discerning homeowner:

An array of customisation:

Understorey rugs can be tailored to specific preferences, design visions and various customisation options. From colour customisations that allow you to choose from a rich spectrum of hues to pattern customisations that offer diverse patterns and material customisations that include luxurious options like silk and metallic threads, there’s something for every taste and style.

Organic materials:

Our rugs are meticulously handcrafted using the finest materials such as Indian wool, silk and even metallic threads, and traditional techniques, ensuring exceptional quality and durability. Each rug is built to last a lifetime, making it a worthwhile investment for discerning homeowners who value longevity and timeless elegance.

Ethical and Sustainable Practices:

We are committed to supporting local artisan communities and using eco-friendly materials to craft our rugs. By prioritising ethical and sustainable practices, every rug purchase becomes a choice of style and a conscious decision for the planet, ensuring that your home reflects beauty and integrity.

Health benefits:

Our rugs provide a cushioning effect, offering a softer surface underfoot than hard flooring materials. This enhances comfort and reduces fatigue and strain on joints, aligning with our commitment to prioritise functionality and aesthetics. Our rugs offer a supportive and comfortable surface that encourages relaxation and comfort, making them an ideal choice for any home environment.

Timeless Heirloom:

Whether it’s the soft touch of hand-spun wool or the subtle shimmer of metallic threads, each carpet is designed to represent timeless elegance and exceptional quality. They reflect your discerning taste and appreciation for craftsmanship, elevating any space they adorn and becoming treasured heirlooms to be cherished for generations to come.

24 May 2024

As the vibrant hues of spring breathe new life into the world...
As the vibrant hues of spring breathe new life into the world, it’s the perfect time to refresh your living space and welcome the season’s rejuvenating energy.
 
Understorey’s diverse range of rug collections offers the ideal opportunity to infuse your home with vitality and style.

15 May 2024

At understoreyrugs, we believe in empowering visions to turn into reality...

At understoreyrugs, we believe in empowering visions to turn into reality. From customizing colour schemes to generating intricate motifs, our creative team utilizes every tool available to explore endless possibilities in rug design.
We leverage cutting-edge software like galaincha_ , an innovative tool that allows us to bring our designs to life with unparalleled accuracy and efficiency. By seamlessly integrating Galaincha into our workflow, we ensure that the focus remains on Understorey’s commitment to delivering exceptional rugs that elevate your space.

08 May 2024

Radiance
Screenshot-2024-05-09-151544.png

Presenting ‘Radiance’ from the Kintsugi collection, hand-carded with Indian wool and delicate metal threads, each rug is a masterpiece from skilled artisans’ hands.

Carefully hand-knotted at 121 knots per inch, it embodies a wool and metallic thread blend. With shades of grey and charcoal, it adds understated luxury to any space.

Each inch woven represents hours of dedication and due to the intricate weaving technique and materials used, only two feet are completed per month.

01 May 2024

Experience the magic of ethereal craftsmanship...

Experience the magic of ethereal craftsmanship.

Every thread weaves a tale of artistry and dedication, crafting rugs that transcend mere decor to become exquisite works of art.

Indulge in the allure of understoreyrugs precision and timeless elegance.

23 Apr 2024

Mythos
Mythos.png
Introducing Mythos, embodying understorey rugs dedication to artistic storytelling and impeccable craftsmanship. With warm greyish-blue and beige wool hues, Mythos exudes a soothing aura. Darker blues interwoven add depth and mystery, evoking contemplation. More than just a rug, Mythos fosters an emotional connection with nature, inviting introspection with every step and bringing a fresh perspective to the world of rugs. In collaboration with Samad Brothers Inc.

10 Dec 2025

Once the planning was done, the real test began

Once the planning was done, the real test began.

To execute a 14/14 pure silk rug of this size, we needed only the most skilled weavers in our entire network – the people who can maintain precision for months without a single lapse.

1.⁠ ⁠Selecting the Team
We asked one of our most trusted loom managers to identify the best of the best
14 master weavers out of the thousands we work with.

These are people who can weave curves, gradients, and fine detailing without distortion.
Not everyone can do that.
It takes years of discipline and practice.

2.⁠ ⁠Setting Up the Loom
The rug was 27.5 ft wide and 56 ft long.
We have wider looms, but the challenge here was the length.

Every few feet of weaving gets rolled under the loom and in this case, the roll became so large that we had to dig nearly 5 feet into the ground to make space for it.

These are the small, unseen adjustments behind every massive project.

3.⁠ ⁠20 Months of Weaving
This single rug kept 14 weavers employed for nearly 20 months.
That’s the part most people don’t realise —
a long-term project like this becomes the primary source of income and stability for the entire group of weavers and their families.

Each day, hundreds of thousands of knots were tied.
With 40 colours in the design, every knot had to follow the CAD map precisely.

4.⁠ ⁠Zero Margin for Error
With weaving this fine, even a small variation creates a ripple effect:
If one weaver weaves even slightly faster, the design can distort.

A 1-inch deviation at the loom can result up to multiple feet in size distortion.
If colours are mistakenly placed, the entire gradient shifts.

There were hundreds of points where this could have gone wrong.
It didn’t, because of the discipline and consistency of these 14 weavers.

This was the most technically challenging weaving project we’ve ever executed.

And it demanded a level of focus that very few crafts in the world still require today.

Next Post: Part 3 – The part of the process we thought would be easy… and turned out to be the hardest.

The washing and finishing challenge no one predicted.

01 Dec 2025

What guided craftsmanship before technology existed?

In an age where design tools are getting smarter by the day, I keep going back to one question:

What guided craftsmanship before technology existed?

In the world of hand-knotted rugs, the answer is simple —
the Map (Naksha).

A Map is the blueprint of a rug.
It tells the weaver exactly how the piece will evolve:
▶️ which colour goes where
▶️ how many knots to tie in each line
▶️ how the design transitions from one section to the next

Every hand-knotted rug begins with a map.
It’s the blueprint that guides the entire weaving process.

Here’s what it actually is:

1.⁠ ⁠A Detailed Design Chart
The map shows the full layout of the rug — motifs, borders, colours, proportions.
Everything is plotted before a single knot is tied.

2.⁠ ⁠Colour Coding
Each shade is assigned a number or symbol.
This helps the weaver know exactly which colour to use, knot by knot.

3.⁠ ⁠Knot Instructions
The map tells the weaver how many knots of each colour to tie in every row.
That’s how you maintain precision in designs that have tens of thousands of knots.

4.⁠ ⁠The Bridge Between Design & Craft
A weaver doesn’t “guess” the pattern, they interpret the map with skill and speed.

The artistry is in the hand.
The accuracy comes from the map.

What I find fascinating is how far this system goes back.
Centuries ago, maps were drawn by hand on graph sheets and passed down like manuscripts.

Today we may create them digitally, but the craft is still the same, the map is read line by line, and every knot is tied by hand.

Tools evolve.
The process evolves.
But the integrity of the craft remains.

In rug making, the map is where design ends and handwork begins.

It’s the quiet backbone behind every rug we create.

24 Nov 2025

What Does the Back of a Rug Tell You?

What Does the Back of a Rug Tell You?

A lot more than the front.

If you want to understand how a rug is made, don’t look at the top.
Turn it over.
The back is where the truth is.

Here’s what it reveals:

1️⃣ Whether It’s Truly Hand-Knotted

📌 On a hand-knotted rug, you’ll see:
Clear, visible knots
The exact pattern mirrored on the back
No glue
No latex
No cloth backing

Every knot is tied by hand — so the back looks clean, structured, and consistent.

📌 On machine-made or tufted rugs, you’ll see:
A mesh or canvas backing
Glue/latex
A pattern that looks printed, not built

If the back is sealed, glued, or hidden — it’s not hand-knotted.

2️⃣ The Fineness of the Weave

The back shows you the knot density, how many knots per square inch.
More knots = finer details, sharper design, higher craftsmanship.

This is like checking the resolution of an image.

3️⃣ The Quality of the Material

Natural fibres behave differently from synthetics.

📌 On the back you can see:
The natural irregularity of hand-spun wool
Silk highlights
Color transitions
Texture variation

Natural yarn always has a certain depth, synthetic fibres look uniform and flat.

4️⃣ The Make — Handmade vs Machine Precision

Handmade rugs show slight variations, which is good.
Machines make everything too perfect.

A perfect grid = machine
A human rhythm = hand-knotted

5️⃣ How Long It Will Last

The back tells you:

How tightly the knots are packed
How evenly the weaving is done
Whether the structure is strong enough to last decades

A clean, tight back usually means the rug will age well.

📌 In short:
The front is beauty.
The back is honesty.

If you ever want to test a rug, flip it.
The back never lies.

19 Nov 2025

What is a Hand-Knotted Rug, and How Is It Different from Everything Else?
What is a Hand-Knotted Rug, and How Is It Different from Everything Else-1
What is a Hand-Knotted Rug, and How Is It Different from Everything Else-2

What is a Hand-Knotted Rug, and How Is It Different from Everything Else?

This is one of the most common questions I get.

A hand-knotted rug is exactly what it sounds like – a rug built knot by knot, entirely by hand, on a loom.

Every single knot is tied around the warp threads, locked in with wefts, and trimmed to create the pile.
It’s slow, detailed, and extremely skill-driven.

📍 Here’s how it actually stands apart from other types:

1️⃣ Hand-Knotted vs Machine-Made

Hand-Knotted:

Made entirely by hand
Natural fibres (wool, silk, mohair, cashmere)
Takes months
No two rugs are ever identical
Ages beautifully and lasts decades

Machine-Made:

Produced in hours
Mostly synthetic fibres (polypropylene, acrylic)
Perfect-looking but temporary
Designed for short-term or budget use
Not an heirloom piece

You can see the difference instantly when you turn the rug over — hand-knotted backs show real knots, pattern clarity, and no glue.

2️⃣ Hand-Knotted vs Hand-Tufted

People confuse these the most.

Hand-Knotted: Knots tied manually. No latex. No canvas backing. Built to last.

Hand-Tufted: Yarn punched into a canvas using a tufting gun and then glued.
Good for lower budgets, but they are not heirloom pieces.

📌 So what makes hand-knotted special?
Time + skill + natural materials + longevity.

A 9×12 can take 4–6 months and tens of thousands (sometimes hundreds of thousands) of knots.
Each knot is placed by a weaver who’s spent years mastering the technique.

It’s not décor.
It’s craftsmanship.

And that’s what makes a hand-knotted rug the most premium category in the world of rugs.

If you’re buying one for the first time, understanding this difference matters, it helps you choose value over appearance.

17 Nov 2025

Woven by Jaipur’s master weavers and designed with intention

In the quiet corners of HōmAnAn, Understorey’s bespoke rugs take their place—not as floor coverings but as foundational layers. Woven by Jaipur’s master weavers and designed with intention, they anchor the space in story, texture, and time. This collaboration invites you to walk into a home where the ground itself speaks.

21 Jun 2024

Reviving craft in Contemporary times
Reviving-craft-in-Contemporary-times.jpg
Reviving-craft-in-Contemporary-times-1.jpg
Reviving-craft-in-Contemporary-times-2.jpg
Reviving-craft-in-Contemporary-times-3.jpg

Unfurl our latest blog to see how we at understoreyrugs are going beyond the preservation of heritage.

By establishing a legacy of fine craftsmanship, enduring beauty, and authenticity, we are reiterating our ethos with a commitment to the revival of age-old crafts, the creation of holistic ecosystems and providing relevance to traditions through innovation.

12 Jun 2024

Decoding colour psychology in rug selection

In interior decor, colour becomes the the silent narrator of ambience. With hues ranging from serene blues to vibrant reds, rugs wield the power to transform spaces, evoking emotions and setting the tone for every room.

Explore the nuances of colour psychology as we unveil the art of crafting atmospheres through the magic of rugs.

Decoding-colour-psychology-in-rug-selection.jpg
Decoding-colour-psychology-in-rug-selection-1.jpg
Decoding-colour-psychology-in-rug-selection-2.jpg
Decoding-colour-psychology-in-rug-selection-3.jpg
Decoding-colour-psychology-in-rug-selection-4.jpg
Decoding-colour-psychology-in-rug-selection-5.jpg

06 Jun 2024

From the mystique of Orientalism in the 19th century...
Rugs-and-humanity.jpg
rugs-and-humanity-1.jpg
rugs-and-humanity-2.jpg
rugs-and-humanity-3.jpg
rugs-and-humanity-4.jpg
rugs-and-humanity-5.jpg
rugs-and-humanity-6.jpg

From the mystique of Orientalism in the 19th century to the intricate motifs and vibrant hues that adorned these prized possessions, each rug tells a tale of craftsmanship and exotic allure.

Join us as we unravel the threads of history through time and culture and explore the evolution of handwoven rugs.

30 May 2024

Amidst the interplay of hues and textures, comfort unfolds
Amidst-the-interplay-of-hues-and-textures-comfort-unfolds.jpg
Amidst-the-interplay-of-hues-and-textures-comfort-unfolds-1.jpg

Amidst the interplay of hues and textures, comfort unfolds. A rug becomes a chapter in the story of home – a narrative where colours and patterns weave a sense of nostalgia and belonging.

Let your living space be the canvas for this warm emotion.

23 May 2024

luxurious handmade rugs into Indian homes
luxurious_handmade_rugs_into_Indian_homes.jpg
luxurious_handmade_rugs_into_Indian_homes-1.jpg
luxurious_handmade_rugs_into_Indian_homes-2.jpg

Born from a legacy dating back to 1916, understorey rugs originated under the roof of SN Kapoor Exports, aiming to bring luxurious handmade rugs into Indian homes. Today, Understorey, an atelier of bespoke rugs, embodies the artistry of master weavers in Jaipur, India.

With a commitment to ethical luxury, our community-driven approach sustains livelihoods and honours centuries-old weaving traditions.

06 May 2024

Coloured rugs, when chosen with care, have the power to completely...
Coloured rugs, when chosen with care, have the power to completely transform the ambience and elevate the overall aesthetic of your living spaces. 🌟 Create Cosiness: Pair a neutral-coloured sofa with a warm-toned rug, such as beige or camel for an inviting feel. This combination creates a welcoming atmosphere in any space. 💼 Sophisticated Elegance: Opt for a navy blue or charcoal grey rug. Pair it with contemporary furniture for a sleek, refined look that exudes modern elegance. 🎨 Vibrant Energy: Experiment with bold and colourful rugs paired with neutral-coloured furniture to inject vibrancy into your space. This adds energy and liveliness, instantly transforming the ambience.

24 Apr 2024

Unfiltered bespoke luxury

Welcome to understoreyrugs – a sanctuary where imperfections are revered and beauty goes beyond bounds.

Embracing the imperfections, quirks and unfiltered beauty that define each of us, understoreyrugs celebrates the essence of individuality.

From bespoke concepts tailored to your vision to our curated masterpieces, every rug we craft embodies a story waiting to unfold.

23 Jan 2024

Rex Ray’s artistry: from canvas to rug

One of the collections that I’ve been very excited about is the Rex Ray x Understorey Collection. Our skilled artisans worked closely with us to reimagine Rex’s artistic expression, seamlessly blending traditional craftsmanship with his avant-garde designs. The collection re-imagines every parabolic form and abstract pattern depicting a tale of our rugs’ artistic spirit. Meticulously translating his vibrant and imaginative world onto each rug, the designs ensure that every piece in this collection becomes a canvas of its own.

We’ve carefully built each product’s story to give you a sense of what each design embodies.

Marvel at the mesmerizing drop-shaped weaves cascading from top to bottom, reminiscent of hanging beads on a thread translated into the fabric of ‘Labyrinth’. Dominated by elegant black, blue and red hues, the Labyrinth bursts with lively pops of white, oranges, purples and blues, creating a visual vibrancy that transforms any space.

‘Celestial’, is a mesmerising rug, coming to life with unabridged bright colours. Our knotting process intricately weaves simple, sharply defined shapes and digitally designed floral patterns into the fabric, forming the base for near-psychedelic compositions. Picture radiant abstracts of leaves elegantly hanging from popping ropes and others sparkling with flowers, all diligently brought to existence through our knotting expertise.

08 Dec 2025

Every company has that one project that forces you to test everything you know

Every company has that one project that forces you to test everything you know.

For us, it was a pair of rugs measuring 27.5 ft × 56 ft, in pure silk, woven in 14/14 quality — something very few weavers in the world can execute today.

People assume the toughest part of a project like this is the weaving.
In reality, the real challenge began months before the first knot was tied.

1.⁠ ⁠Choosing the Quality: 14/14
At this size, even a slight curve becomes noticeable. If the knot count isn’t extremely fine, the design looks pixelated.

That’s why we chose 14/14 — one of the highest and most demanding weaving qualities in the industry.
It immediately told us this would require only the most skilled weavers we work with.

2.⁠ ⁠Designing the CAD Map
The client wanted high detail and precision, so the design team spent weeks creating the CAD file.

It used around 40 colours — far more than the typical 5–10 colours used in most rugs.
Every shade had to be placed with accuracy because once the map is printed, the loom follows it exactly.

3.⁠ ⁠Colour Sampling and Approvals
We then spent weeks sampling each colour.
For a rug of this scale, even a 2–3% variation becomes visible later.
Until every colour matched, nothing moved forward.

4.⁠ ⁠Planning for Risk
With a rug this large, a small design error or measurement mismatch can show up months later — when hundreds of thousands of knots are already complete.
So this phase required the most patience and discipline.

All this planning took nearly two months, before a single warp was mounted on the loom.

This project wasn’t just big.
It required a level of precision and coordination most people never get to see in handmade craft.

Next Post: Part 2 — 20 Months. 14 Weavers. One Rug.

This is Part 1 of a 3-part series on the most complex project we’ve ever delivered.

28 Nov 2025

Most people don’t realise a photograph can become a hand-knotted rug

A few months ago, a long-time client from Texas visited our workshop.
In the middle of a work conversation, he told me about his dog, his companion for over a decade, who had passed away recently.

He showed me a photograph he loved.
And he asked, quietly:
“Can you make something lasting out of this?”
We said yes.

📌 Most people don’t realise a photograph can become a hand-knotted rug.

Here’s how we did it, and how this craft makes it possible:

1.⁠ ⁠The photograph
He sent us the image, his dog sitting by the porch.
That became the reference for everything that followed.

2.⁠ ⁠The rendering
Our design team uploaded the photograph into our rug-design software and rebuilt it knot-by-knot as a CAD map.

Every detail had to be redrawn: eyes, fur texture, shadow, depth.
This becomes the “map” that the weavers follow.

3.⁠ ⁠Colouring
A dog’s fur isn’t one colour – it’s many tones of brown, cream, and shadow.
For this rug, the CAD file used 30–40 shades, just to make the picture feel alive.

4.⁠ ⁠Assigning the weavers
Only a few master weavers we work with can execute portrait rugs.
The margins for error are almost zero — one wrong knot can change expression.
They took over the project.

5.⁠ ⁠Weaving
The rug was 6×9 ft and took around 4.5 months to weave.

Knot by knot.
Row by row.
A photograph slowly turning into texture.

6.⁠ ⁠Finishing
Wash → stretch → clip → bind → inspect.

Then we shipped it to him.
He wrote back saying it was the closest thing to having his dog home again.

📌 For me, that’s the real beauty of hand-knotting:
It can hold memories.
Not just designs.

We at Understorey are a custom design house. If you can imagine it, we can weave it.

21 Nov 2025

We don’t label our rugs “sustainable.”

We don’t label our rugs “sustainable.”

We don’t market them as eco-friendly.

Because for us, sustainability isn’t a trend, it’s the natural result of doing things properly.

Use natural materials.
Avoid shortcuts.
Make things that last.
Respect the craft.
Respect the people.

When you follow these principles, sustainability happens automatically.

Craft didn’t become sustainable for the market.

The market is just now realising the value of what craft has always been.

Sustainability Is Not Our Selling Point. It’s a By-Product of Integrity.

19 Nov 2025

From loom to living space

From loom to living space, Understorey brings the poetry of handmade rugs to HōmAnAn. With a legacy of over 100 years in fine craftsmanship, each piece carries forward generations of artistry and expertise— a narrative of patience and precision, woven with threads that hold memory, texture, and time.

In our interiors, these rugs don’t just decorate; they define. They turn the ordinary act of walking into an experience of art underfoot.

18 Jun 2024

Summer hues with Understorey

The summer months are upon us, and it’s time to infuse our homes with the radiance and vibrance of the season. Summer can often leave us feeling parched and sweaty, so avoiding anything too heavy or gaudy is crucial. Understanding the relationship between the season’s nature and the hues that complement it is key. Certain shades can be used to give our homes the perfect summer makeover, creating a haven of comfort and relaxation. Here’s three ways to style our homes and transform them into the perfect summer retreats:

Neutral and earthy tones offer timelessness:They are favoured by all seasons and are evergreen and classic in their approach. If you’re confused about colours, then a neutral palette will be your friend. The tones are elegant and have a grounding effect on the overall decor of your living space. ‘Revival, a beautiful rug from our Kintsugi collection, comes in gorgeous shades of ivory, beige, and sage. These tones have a cooling yet cosy effect on the room and exude a harmonious aesthetic.

Florals aren’t just for springs: florals are another favourite that can be utilised in summer. Florals add a touch of freshness and vitality to our homes. At Understorey, we have numerous rugs with floral motifs waiting to adorn your homes. ‘Gilded’ from our Kintsugi collection is an excellent choice. Crafted with hand-carded Indian wool infused with metallic thread, this rug is simply resplendent. The floral motifs blend beige, blue and red to present a soothing yet exuberant summer rug.

Employ a mix of colours: A mix of neutral and bold colours can create the perfect impact and is, hence, ideal for the summer months. ‘Metamorphosis’ by Kintsugi, a collection inspired by the Japanese art of repairing broken pottery with gold, is a splendid rug that can enhance your living space this summer season. With ivory, red, and blue hues dominating the rug and gorgeous floral motifs, it is the quintessential summer rug for your home.

At Understorey, we are committed to creating rugs for every season and reason. We combine traditional craftsmanship with contemporary designs and innovations to create rugs worthy of heirlooms. Our rugs are pieces of art that will adorn your homes with harmonious grace and beauty.

14 Jun 2024

Neutral or muted tones offer our living spaces an unspoken and understated sophistication.

Explore three ways a neutral palette adds timeless appeal:

1. The versatility of neutral tones such as beige, taupe, and grey is a canvas for creativity. It allows endless experimentation with furniture and key decor pieces. A rug in a muted tone can seamlessly blend into various settings, enhancing the overall decor.

2. A neutral colour palette is the anchor that provides coherence and balance to an area. Heavily patterned pieces or bold decor items rely on a neutral palette to stand out, creating a harmonious and balanced environment.

3. The depth and cosiness of a neutral palette can give the living space a sophistication that appears understated yet classy. Through a neutral palette, you can experience a sense of soothing, enveloped in a warm hug.

Understorey provides a variety of handwoven pieces in neutral palettes, promising to elevate your living spaces.

05 Jun 2024

What are transitional rugs?

Rugs offer us a way to easily uplift our surroundings and add a layer of sophistication to our homes. Moreover, they also add a layer of comfort between our feet and the hard ground. Today, rugs are readily available in a variety of tones and styles.

There are three major styles: traditional, contemporary, and transitional rugs. Choosing the right rug can be a task even for the discerning eye. This article aims to simplify transitional rugs for you, which are all the rage right now!

Let’s delve into this intriguing topic.

Traditional rugs are heavily influenced by oriental and Persian patterns, such as motifs, floral arrangements, and various indigenous designs woven through traditional weaving styles. Contemporary rugs, on the other hand, use abstract patterns and influences from modern times. Our collaboration with Rex Ray Studios is an example of the same.

So, what exactly are transitional rugs?

Transitional rugs, with their unique blend of traditional and contemporary elements, act as a bridge between the two styles. They offer an intriguing combination of patterns and hues, creatively woven through a variety of methods.

At Understorey, our rugs are hand-knotted and woven through age-old techniques that keep the authenticity of the craft intact. However, we also bring in more contemporary patterns. Transitional rugs are known for unifying contemporary and traditional design elements and can draw the attention of various customers. It brings the best of both worlds and can be a delight to decorate. Transitional rugs have the uncanny ability to blend into multiple settings, whether traditional or contemporary. This ability allows them to resist trends and become an essential part of our home decor for many years.

Transitional rugs are timeless in their visual appeal and can be paired with a variety of aesthetics. At Understorey , we offer many transitional rugs for your perusal.

27 May 2024

At Understorey, we recognise our artisans as the heart of our craft...

At Understorey, we recognise our artisans as the heart of our craft, bringing our rugs to life. We ensure sustainable growth across our supply chain by prioritising their well-being, particularly women.

Each member, from herders to weavers, contributes significantly to the creation of our rugs. Empowering them through safe working conditions, training investments and market access is fundamental and essential. These initiatives enhance their livelihoods and enable them to prosper in their communities.

Our commitment to empowerment goes beyond economic support. We foster a culture of skill development, ensuring our artisans have the tools to thrive.

Explore the world of ethical luxury at understorey

17 May 2024

Experience the timelessness of rug weaving during the Renaissance...
intsta-min.jpeg
insta2-min.jpeg
insta3-min.jpeg
insta4-min.jpeg
insta5-min.jpeg
insta6-min.jpeg
insta7-min.jpeg

Experience the timelessness of rug weaving during the Renaissance and Baroque Periods through understoreyrug ‘s lens. These eras marked a pivotal moment in history, revolutionising the essence of rug craftsmanship. Delve into the intricate designs, rich colours and ornate detailing that define this era of opulence.

At understoreyrugs , we celebrate the artistry and grandeur of these transformative periods, weaving their essence into every thread of our exquisite rugs.

09 May 2024

Our culture is built around bespoke, which fosters creativity...

Our Co-Founder, vivaankapoor_4302 , believes that “bespoke” is more than just a word – it’s a philosophy that reflects understoreyrugs commitment to exceptional craftsmanship.

At Understorey, putting the customer first is fundamental to everything we do. We strive to tailor our offerings to meet each unique need and preference. Our culture is built around bespoke, which fosters creativity, collaboration and a passion for craftsmanship among the team.

01 May 2024

Celebrating the imperfections in every intricate weave...
Celebrating the imperfections in every intricate weave, we at Understorey take pride in the fact that each of rugs is one-of-a-kind. Imperfections in hand-knotted rugs reveal the human touch, infusing each piece with unparalleled authenticity and character. These subtle variations narrate stories of artisanal craftsmanship, elevating each rug to a cherished masterpiece. Join us in embracing the beauty of imperfections and explore our hand-knotted bespoke rugs, where luxury meets artistry

24 Apr 2024

Luxurious Living: Transforming Spaces with Bespoke Hand-Knotted Rugs

Luxurious living reaches new heights with the transformative power of bespoke hand-knotted rugs, elevating spaces into realms of sophistication and elegance. These meticulously crafted rugs are the cornerstone of exquisite interior design, infusing rooms with a sense of opulence and refinement.

From grandiose living rooms to intimate bedrooms, bespoke rugs add a touch of indulgence and personality, creating focal points that captivate the eye and elevate the ambience. With their unparalleled craftsmanship and customisable designs, these rugs offer discerning homeowners the opportunity to curate spaces that exude timeless luxury and reflect their unique style and sensibilities.

Experience the epitome of refined living with bespoke hand-knotted rugs, where every step is a luxurious journey through artistry and comfort.

24 May 2024

Secret to Supreme Comfort and Well-being: The Difference a Rug Can Make
Adding a rug to your space isn’t just about adding a touch of aesthetic decor to your space; it’s about introducing a world of comfort and well-being. At Understorey, we understand the importance of creating rugs that enhance the aesthetics of your home and contribute to your overall health and wellness.
 

Crafted with a dedication to time-honoured traditional techniques, our rugs are handmade with pure wool, wool blended with metallic threads, and wool combined with silk. These organic materials not only exude luxurious softness but also offer unparalleled durability and comfort. Our commitment to quality craftsmanship ensures that each rug is crafted to provide a soothing and supportive surface for your feet.

 
But the benefits of having rugs under your feet go beyond mere comfort. Scientific research has shown that tactile sensations, such as the softness of a rug beneath your feet, can profoundly impact your well-being. Our rugs’ gentle pressure and support help alleviate stress, reduce fatigue and promote relaxation. Over time, this tactile comfort can improve mood, sleep quality and overall health.
 
Additionally, our rugs provide a cushioning effect, offering a softer surface underfoot than hard flooring materials. This feature enhances comfort and reduces fatigue and strain on joints, aligning with our commitment to prioritise functionality and aesthetics. Whether placed in a living room, bedroom, or high-footprint area, our rugs offer a supportive and comfortable surface that encourages relaxation and comfort, making them an ideal choice for any home environment.
So, whether you’re curling up with a book in your living room or stepping out of bed in the morning, let the tactile comfort of our rugs envelop you in a cocoon of well-being. With Understorey rugs, you’re not just adding a decor accessory to your home but investing in your comfort and health for years to come.
Understorey logo

Collections

Collaboration​

Bespoke

In-stock

Lookbook

Appointment

About us