Understorey Tales

Unveiling our vibrant journey through the buzz, stories, and behind the scenes

05 Jul 2024

understoreyrugs is born at the intersection of art and craftsmanship

25 Jun 2024

The art of rug-making traverses mere weaving

12 Jun 2024

'Echoes’ from Understorey’s Moirai Collection vividly captures its essence

Explore our collections

Explore the nuances of colour psychology as we unveil the art of crafting atmospheres through the magic of rugs

31 May 2024

Five reasons to own an Understorey rug

24 May 2024

As the vibrant hues of spring breathe new life into the world...

15 May 2024

At understoreyrugs we believe in empowering visions to turn into reality

08 May 2024

Radiance

Explore our collections

01 May 2024

Experience the magic of ethereal craftsmanship

23 Apr 2024

Mythos

Explore our collections

16 Apr 2024

Celebrating tradition: Interview with Rahul Kapoor, co-founder of Understorey

Exploring the art and vision behind handcrafted rug-making in a modern world.

Feel the handcrafted excellence in your every step and embrace a legacy of timeless personalised luxury

21 Jun 2024

Reviving craft in Contemporary times

12 Jun 2024

Decoding colour psychology in rug selection

06 Jun 2024

From the mystique of Orientalism in the 19th century...

30 May 2024

Amidst the interplay of hues and textures, comfort unfolds

23 May 2024

luxurious handmade rugs into Indian homes

11 May 2024

Rahul Kapoor transforms art into artisanal decor with Rex Ray-Inspired rugs

Understorey reimagines contemporary artist Rex Ray’s psychedelic artworks through a new range of rugs

06 May 2024

Coloured rugs, when chosen with care, have the power...

24 Apr 2024

Unfiltered bespoke luxury

23 Apr 2024

Understorey crafting ethical luxury one knot at a time
Play Video

21 Mar 2024

Our Rex Ray Collection is a canvas of its own, inviting you to explore this artistic alchemy
Play Video

15 Mar 2024

Join Manu Mansheet in a captivating Heirloom Story behind his treasured 85-year-old Bukhara carpet

23 Jan 2024

Rex Ray’s artistry: from canvas to rug

Explore our collections

05 Jul 2024

Understorey, as an atelier of bespoke rugs

18 Jun 2024

Summer hues with Understorey
Feel the handcrafted excellence in your every step and embrace a legacy of timeless personalised luxury

14 Jun 2024

Neutral or muted tones offer our living spaces an unspoken...

05 Jun 2024

What are transitional rugs?

27 May 2024

At Understorey, we recognise our artisans as the heart of our craft...

17 May 2024

Experience the timelessness of rug weaving during the Renaissance...

09 May 2024

Our culture is built around “bespoke” which fosters creativity

01 May 2024

Celebrating the imperfections in every intricate weave

24 Apr 2024

Luxurious Living: Transforming Spaces with Bespoke Hand-Knotted Rugs

Explore our collections

19 Apr 2024

Secret to Supreme Comfort and Well-being: The Difference a Rug Can Make
Play Video

20 Mar 2024

A cherished chapter of Heirloom Stories with Devika Khosla
Play Video

14 Mar 2024

A captivating chapter of HeirloomStories with Danny Mehra, a devoted Rug Collector for 40 years

21 Oct 2023

Luxe Underfoot: Jaipur-based atelier of bespoke rugs

Rug brand Understorey launches bespoke collections of carpets rooted in traditional craftsmanship and sustainable practices

05 Jul 2024

understoreyrugs is born at the intersection of art and craftsmanship

05 Jul 2024

Understorey, as an atelier of bespoke rugs

25 Jun 2024

The art of rug-making traverses mere weaving

21 Jun 2024

Reviving craft in Contemporary times
Feel the handcrafted excellence in your every step and embrace a legacy of timeless personalised luxury

18 Jun 2024

Summer hues with Understorey

12 Jun 2024

'Echoes’ from Understorey’s Moirai Collection vividly captures its essence

Explore our collections

12 Jun 2024

Decoding colour psychology in rug selection

06 Jun 2024

From the mystique of Orientalism in the 19th century to the intricate motifs
Feel the handcrafted excellence in your every step and embrace a legacy of timeless personalised luxury

31 May 2024

Five reasons to own an Understorey rug

30 May 2024

Amidst the interplay of hues and textures, comfort unfolds

27 May 2024

At Understorey, we recognise our artisans as the heart of our craft...

24 May 2024

As the vibrant hues of spring breathe new life into the world...

23 May 2024

luxurious handmade rugs into Indian homes

17 May 2024

Experience the timelessness of rug weaving during the Renaissance...

15 May 2024

At understoreyrugs we believe in empowering visions to turn into reality

11 May 2024

Rahul Kapoor transforms art into artisanal decor with Rex Ray-Inspired rugs

Understorey reimagines contemporary artist Rex Ray’s psychedelic artworks through a new range of rugs

09 May 2024

Our culture is built around “bespoke” which fosters creativity

08 May 2024

Radiance

Explore our collections

06 May 2024

Coloured rugs, when chosen with care, have the power...

01 May 2024

Experience the magic of ethereal craftsmanship

01 May 2024

Celebrating the imperfections in every intricate weave

24 Apr 2024

Unfiltered bespoke luxury

24 Apr 2024

Luxurious Living: Transforming Spaces with Bespoke Hand-Knotted Rugs

Explore our collections

23 Apr 2024

Understorey crafting ethical luxury one knot at a time

23 Apr 2024

Mythos

Explore our collections

19 Apr 2024

Secret to Supreme Comfort and Well-being: The Difference a Rug Can Make

16 Apr 2024

Celebrating tradition: Interview with Rahul Kapoor, co-founder of Understorey

Exploring the art and vision behind handcrafted rug-making in a modern world.

Play Video

21 Mar 2024

Our Rex Ray Collection is a canvas of its own, inviting you to explore this artistic alchemy
Play Video

20 Mar 2024

A cherished chapter of Heirloom Stories with Devika Khosla
Play Video

15 Mar 2024

Join Manu Mansheet in a captivating Heirloom Story behind his treasured 85-year-old Bukhara carpet
Play Video

14 Mar 2024

A captivating chapter of HeirloomStories with Danny Mehra, a devoted Rug Collector for 40 years

23 Jan 2024

Rex Ray’s artistry: from canvas to rug

Explore our collections

21 Oct 2023

Luxe Underfoot: Jaipur-based atelier of bespoke rugs

Rug brand Understorey launches bespoke collections of carpets rooted in traditional craftsmanship and sustainable practices

understoreyrugs is born at the intersection of art and craftsmanship. Our bespoke hand-knotted rugs are painstakingly created through unification of commitment to age-old traditions and innovation. Each piece is an expression of perfect imperfections, love and intricacies.

The art of rug-making traverses mere weaving and knotting in the delicate dance of thread and fibre. Within each motif and pattern lies profound emotion. It is a symphony of love, determination and reverence for the craft brought forth by the talented artisans at understoreyrugs.

Our craftsmen are master storytellers, infusing each knot with narratives of endurance and passion. Each knot is an unwavering commitment to their artistry. Our rugs are a saga, unfurling tales of determination and dedication authored by our talented artisans.

‘Echoes’ from Understorey’s  Moirai Collection vividly captures its essence. The intricate knotting technique artfully expresses the fastidious skills of experienced craftsmen.

The myriad hues, such as grey, blue, and ivory, offer depth and intrigue to the viewer. This magnificent rug is bound to bring a mythical charm to your home.

Elevate your space with the exquisite craftsmanship and timeless elegance of Understorey rugs. Here are five reasons why owning an Understorey rug is a must-have for any discerning homeowner:

An array of customisation:

Understorey rugs can be tailored to specific preferences, design visions and various customisation options. From colour customisations that allow you to choose from a rich spectrum of hues to pattern customisations that offer diverse patterns and material customisations that include luxurious options like silk and metallic threads, there’s something for every taste and style.

Organic materials:

Our rugs are meticulously handcrafted using the finest materials such as Indian wool, silk and even metallic threads, and traditional techniques, ensuring exceptional quality and durability. Each rug is built to last a lifetime, making it a worthwhile investment for discerning homeowners who value longevity and timeless elegance.

Ethical and Sustainable Practices:

We are committed to supporting local artisan communities and using eco-friendly materials to craft our rugs. By prioritising ethical and sustainable practices, every rug purchase becomes a choice of style and a conscious decision for the planet, ensuring that your home reflects beauty and integrity.

Health benefits:

Our rugs provide a cushioning effect, offering a softer surface underfoot than hard flooring materials. This enhances comfort and reduces fatigue and strain on joints, aligning with our commitment to prioritise functionality and aesthetics. Our rugs offer a supportive and comfortable surface that encourages relaxation and comfort, making them an ideal choice for any home environment.

Timeless Heirloom:

Whether it’s the soft touch of hand-spun wool or the subtle shimmer of metallic threads, each carpet is designed to represent timeless elegance and exceptional quality. They reflect your discerning taste and appreciation for craftsmanship, elevating any space they adorn and becoming treasured heirlooms to be cherished for generations to come.

As the vibrant hues of spring breathe new life into the world, it’s the perfect time to refresh your living space and welcome the season’s rejuvenating energy.
 
Understorey’s diverse range of rug collections offers the ideal opportunity to infuse your home with vitality and style.

At understoreyrugs, we believe in empowering visions to turn into reality. From customizing colour schemes to generating intricate motifs, our creative team utilizes every tool available to explore endless possibilities in rug design.
We leverage cutting-edge software like galaincha_ , an innovative tool that allows us to bring our designs to life with unparalleled accuracy and efficiency. By seamlessly integrating Galaincha into our workflow, we ensure that the focus remains on Understorey’s commitment to delivering exceptional rugs that elevate your space.

Presenting ‘Radiance’ from the Kintsugi collection, hand-carded with Indian wool and delicate metal threads, each rug is a masterpiece from skilled artisans’ hands.

Carefully hand-knotted at 121 knots per inch, it embodies a wool and metallic thread blend. With shades of grey and charcoal, it adds understated luxury to any space.

Each inch woven represents hours of dedication and due to the intricate weaving technique and materials used, only two feet are completed per month.

Experience the magic of ethereal craftsmanship.

Every thread weaves a tale of artistry and dedication, crafting rugs that transcend mere decor to become exquisite works of art.

Indulge in the allure of understoreyrugs precision and timeless elegance.

Introducing Mythos, embodying understorey rugs dedication to artistic storytelling and impeccable craftsmanship. With warm greyish-blue and beige wool hues, Mythos exudes a soothing aura. Darker blues interwoven add depth and mystery, evoking contemplation. More than just a rug, Mythos fosters an emotional connection with nature, inviting introspection with every step and bringing a fresh perspective to the world of rugs. In collaboration with Samad Brothers Inc.

Unfurl our latest blog to see how we at understoreyrugs are going beyond the preservation of heritage.

By establishing a legacy of fine craftsmanship, enduring beauty, and authenticity, we are reiterating our ethos with a commitment to the revival of age-old crafts, the creation of holistic ecosystems and providing relevance to traditions through innovation.

In interior decor, colour becomes the the silent narrator of ambience. With hues ranging from serene blues to vibrant reds, rugs wield the power to transform spaces, evoking emotions and setting the tone for every room.

Explore the nuances of colour psychology as we unveil the art of crafting atmospheres through the magic of rugs.

From the mystique of Orientalism in the 19th century to the intricate motifs and vibrant hues that adorned these prized possessions, each rug tells a tale of craftsmanship and exotic allure.

Join us as we unravel the threads of history through time and culture and explore the evolution of handwoven rugs.

Amidst the interplay of hues and textures, comfort unfolds. A rug becomes a chapter in the story of home – a narrative where colours and patterns weave a sense of nostalgia and belonging.

Let your living space be the canvas for this warm emotion.

Born from a legacy dating back to 1916, understorey rugs originated under the roof of SN Kapoor Exports, aiming to bring luxurious handmade rugs into Indian homes. Today, Understorey, an atelier of bespoke rugs, embodies the artistry of master weavers in Jaipur, India.

With a commitment to ethical luxury, our community-driven approach sustains livelihoods and honours centuries-old weaving traditions.

Coloured rugs, when chosen with care, have the power to completely transform the ambience and elevate the overall aesthetic of your living spaces. 🌟 Create Cosiness: Pair a neutral-coloured sofa with a warm-toned rug, such as beige or camel for an inviting feel. This combination creates a welcoming atmosphere in any space. 💼 Sophisticated Elegance: Opt for a navy blue or charcoal grey rug. Pair it with contemporary furniture for a sleek, refined look that exudes modern elegance. 🎨 Vibrant Energy: Experiment with bold and colourful rugs paired with neutral-coloured furniture to inject vibrancy into your space. This adds energy and liveliness, instantly transforming the ambience.

Welcome to understoreyrugs – a sanctuary where imperfections are revered and beauty goes beyond bounds.

Embracing the imperfections, quirks and unfiltered beauty that define each of us, understoreyrugs celebrates the essence of individuality.

From bespoke concepts tailored to your vision to our curated masterpieces, every rug we craft embodies a story waiting to unfold.

One of the collections that I’ve been very excited about is the Rex Ray x Understorey Collection. Our skilled artisans worked closely with us to reimagine Rex’s artistic expression, seamlessly blending traditional craftsmanship with his avant-garde designs. The collection re-imagines every parabolic form and abstract pattern depicting a tale of our rugs’ artistic spirit. Meticulously translating his vibrant and imaginative world onto each rug, the designs ensure that every piece in this collection becomes a canvas of its own.

We’ve carefully built each product’s story to give you a sense of what each design embodies.

Marvel at the mesmerizing drop-shaped weaves cascading from top to bottom, reminiscent of hanging beads on a thread translated into the fabric of ‘Labyrinth’. Dominated by elegant black, blue and red hues, the Labyrinth bursts with lively pops of white, oranges, purples and blues, creating a visual vibrancy that transforms any space.

‘Celestial’, is a mesmerising rug, coming to life with unabridged bright colours. Our knotting process intricately weaves simple, sharply defined shapes and digitally designed floral patterns into the fabric, forming the base for near-psychedelic compositions. Picture radiant abstracts of leaves elegantly hanging from popping ropes and others sparkling with flowers, all diligently brought to existence through our knotting expertise.

The summer months are upon us, and it’s time to infuse our homes with the radiance and vibrance of the season. Summer can often leave us feeling parched and sweaty, so avoiding anything too heavy or gaudy is crucial. Understanding the relationship between the season’s nature and the hues that complement it is key. Certain shades can be used to give our homes the perfect summer makeover, creating a haven of comfort and relaxation. Here’s three ways to style our homes and transform them into the perfect summer retreats:

Neutral and earthy tones offer timelessness:They are favoured by all seasons and are evergreen and classic in their approach. If you’re confused about colours, then a neutral palette will be your friend. The tones are elegant and have a grounding effect on the overall decor of your living space. ‘Revival, a beautiful rug from our Kintsugi collection, comes in gorgeous shades of ivory, beige, and sage. These tones have a cooling yet cosy effect on the room and exude a harmonious aesthetic.

Florals aren’t just for springs: florals are another favourite that can be utilised in summer. Florals add a touch of freshness and vitality to our homes. At Understorey, we have numerous rugs with floral motifs waiting to adorn your homes. ‘Gilded’ from our Kintsugi collection is an excellent choice. Crafted with hand-carded Indian wool infused with metallic thread, this rug is simply resplendent. The floral motifs blend beige, blue and red to present a soothing yet exuberant summer rug.

Employ a mix of colours: A mix of neutral and bold colours can create the perfect impact and is, hence, ideal for the summer months. ‘Metamorphosis’ by Kintsugi, a collection inspired by the Japanese art of repairing broken pottery with gold, is a splendid rug that can enhance your living space this summer season. With ivory, red, and blue hues dominating the rug and gorgeous floral motifs, it is the quintessential summer rug for your home.

At Understorey, we are committed to creating rugs for every season and reason. We combine traditional craftsmanship with contemporary designs and innovations to create rugs worthy of heirlooms. Our rugs are pieces of art that will adorn your homes with harmonious grace and beauty.

Explore three ways a neutral palette adds timeless appeal:

1. The versatility of neutral tones such as beige, taupe, and grey is a canvas for creativity. It allows endless experimentation with furniture and key decor pieces. A rug in a muted tone can seamlessly blend into various settings, enhancing the overall decor.

2. A neutral colour palette is the anchor that provides coherence and balance to an area. Heavily patterned pieces or bold decor items rely on a neutral palette to stand out, creating a harmonious and balanced environment.

3. The depth and cosiness of a neutral palette can give the living space a sophistication that appears understated yet classy. Through a neutral palette, you can experience a sense of soothing, enveloped in a warm hug.

Understorey provides a variety of handwoven pieces in neutral palettes, promising to elevate your living spaces.

Rugs offer us a way to easily uplift our surroundings and add a layer of sophistication to our homes. Moreover, they also add a layer of comfort between our feet and the hard ground. Today, rugs are readily available in a variety of tones and styles.

There are three major styles: traditional, contemporary, and transitional rugs. Choosing the right rug can be a task even for the discerning eye. This article aims to simplify transitional rugs for you, which are all the rage right now!

Let’s delve into this intriguing topic.

Traditional rugs are heavily influenced by oriental and Persian patterns, such as motifs, floral arrangements, and various indigenous designs woven through traditional weaving styles. Contemporary rugs, on the other hand, use abstract patterns and influences from modern times. Our collaboration with Rex Ray Studios is an example of the same.

So, what exactly are transitional rugs?

Transitional rugs, with their unique blend of traditional and contemporary elements, act as a bridge between the two styles. They offer an intriguing combination of patterns and hues, creatively woven through a variety of methods.

At Understorey, our rugs are hand-knotted and woven through age-old techniques that keep the authenticity of the craft intact. However, we also bring in more contemporary patterns. Transitional rugs are known for unifying contemporary and traditional design elements and can draw the attention of various customers. It brings the best of both worlds and can be a delight to decorate. Transitional rugs have the uncanny ability to blend into multiple settings, whether traditional or contemporary. This ability allows them to resist trends and become an essential part of our home decor for many years.

Transitional rugs are timeless in their visual appeal and can be paired with a variety of aesthetics. At Understorey , we offer many transitional rugs for your perusal.

At Understorey, we recognise our artisans as the heart of our craft, bringing our rugs to life. We ensure sustainable growth across our supply chain by prioritising their well-being, particularly women.

Each member, from herders to weavers, contributes significantly to the creation of our rugs. Empowering them through safe working conditions, training investments and market access is fundamental and essential. These initiatives enhance their livelihoods and enable them to prosper in their communities.

Our commitment to empowerment goes beyond economic support. We foster a culture of skill development, ensuring our artisans have the tools to thrive.

Explore the world of ethical luxury at understorey

Experience the timelessness of rug weaving during the Renaissance and Baroque Periods through understoreyrug ‘s lens. These eras marked a pivotal moment in history, revolutionising the essence of rug craftsmanship. Delve into the intricate designs, rich colours and ornate detailing that define this era of opulence.

At understoreyrugs , we celebrate the artistry and grandeur of these transformative periods, weaving their essence into every thread of our exquisite rugs.

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Our Co-Founder, vivaankapoor_4302 , believes that “bespoke” is more than just a word – it’s a philosophy that reflects understoreyrugs commitment to exceptional craftsmanship.

At Understorey, putting the customer first is fundamental to everything we do. We strive to tailor our offerings to meet each unique need and preference. Our culture is built around bespoke, which fosters creativity, collaboration and a passion for craftsmanship among the team.

Celebrating the imperfections in every intricate weave, we at Understorey take pride in the fact that each of rugs is one-of-a-kind. Imperfections in hand-knotted rugs reveal the human touch, infusing each piece with unparalleled authenticity and character. These subtle variations narrate stories of artisanal craftsmanship, elevating each rug to a cherished masterpiece. Join us in embracing the beauty of imperfections and explore our hand-knotted bespoke rugs, where luxury meets artistry

Luxurious living reaches new heights with the transformative power of bespoke hand-knotted rugs, elevating spaces into realms of sophistication and elegance. These meticulously crafted rugs are the cornerstone of exquisite interior design, infusing rooms with a sense of opulence and refinement.

From grandiose living rooms to intimate bedrooms, bespoke rugs add a touch of indulgence and personality, creating focal points that captivate the eye and elevate the ambience. With their unparalleled craftsmanship and customisable designs, these rugs offer discerning homeowners the opportunity to curate spaces that exude timeless luxury and reflect their unique style and sensibilities.

Experience the epitome of refined living with bespoke hand-knotted rugs, where every step is a luxurious journey through artistry and comfort.

Adding a rug to your space isn’t just about adding a touch of aesthetic decor to your space; it’s about introducing a world of comfort and well-being. At Understorey, we understand the importance of creating rugs that enhance the aesthetics of your home and contribute to your overall health and wellness.
 

Crafted with a dedication to time-honoured traditional techniques, our rugs are handmade with pure wool, wool blended with metallic threads, and wool combined with silk. These organic materials not only exude luxurious softness but also offer unparalleled durability and comfort. Our commitment to quality craftsmanship ensures that each rug is crafted to provide a soothing and supportive surface for your feet.

 
But the benefits of having rugs under your feet go beyond mere comfort. Scientific research has shown that tactile sensations, such as the softness of a rug beneath your feet, can profoundly impact your well-being. Our rugs’ gentle pressure and support help alleviate stress, reduce fatigue and promote relaxation. Over time, this tactile comfort can improve mood, sleep quality and overall health.
 
Additionally, our rugs provide a cushioning effect, offering a softer surface underfoot than hard flooring materials. This feature enhances comfort and reduces fatigue and strain on joints, aligning with our commitment to prioritise functionality and aesthetics. Whether placed in a living room, bedroom, or high-footprint area, our rugs offer a supportive and comfortable surface that encourages relaxation and comfort, making them an ideal choice for any home environment.
So, whether you’re curling up with a book in your living room or stepping out of bed in the morning, let the tactile comfort of our rugs envelop you in a cocoon of well-being. With Understorey rugs, you’re not just adding a decor accessory to your home but investing in your comfort and health for years to come.