The more I speak with clients in 2026, the clearer it becomes, people don’t just want luxury anymore…

The more I speak with clients in 2026, the clearer it becomes, people don’t just want luxury anymore. They want materials they can trust.

And that’s why natural fibres are back at the centre of design.

Here’s what we’re seeing:

1. Natural fibres age better, last longer
Wool, silk, mohair – they don’t shed micro-plastics, they biodegrade, and they hold colour for decades.
A long-lasting product is always the more sustainable one.

2. Luxury buyers are asking better questions
According to 2025 data, 72% of global luxury consumers consider material sustainability before buying.
In India too, customers now want responsible luxury, not fast décor.

3. Craft naturally limits waste
A hand-knotted rug can’t be mass-produced.
The pace of the artisan controls the output — and that automatically keeps overproduction and waste low.

4. Our choice at Understorey stays the same
Natural yarns for every knot.
Cotton foundations.

For us, this isn’t a sustainability strategy.
It’s simply the right way to make something that’s meant to last 20–40 years.

Sustainability isn’t a trend in luxury.
It’s the baseline. It’s what good craft has always been.