The reversal of the recent U.S. tariffs is a much-needed relief for the industry

The reversal of the recent U.S. tariffs is a much-needed relief for the industry.

When the 50% tariff was announced, uncertainty set in immediately.
Orders slowed, buyers paused, and planning became difficult for everyone involved.

At that level, trade simply isn’t sustainable.

What helped us get through that phase was patience and long-term partnerships.
Many U.S. importers and manufacturers absorbed a large part of the cost themselves and chose to wait rather than walk away.

On our end, the priority was clear: to protect livelihoods of our weavers.

During this period, we commissioned 250–300 rugs without any confirmed orders.

It ensured continuous work for our weavers during a time when demand had stalled and uncertainty was high.

If the tariffs had continued much longer, the damage would have been far more severe.

We slowed expansion plans anticipating the slowdown.

Moving from 50% to 18% changes the outlook completely.
Projects that were on hold can move forward.
Investments can restart.
Planning becomes possible again.

This phase tested resilience across the industry.
For now, this shift gives us breathing room and the ability to focus on building again, not just surviving.