Once the planning was done, the real test began

20 Months. 14 Weavers. One Rug. Once the planning was done, the real test began. To execute a 14/14 pure silk rug of this size, we needed only the most skilled weavers in our entire network – the people who can maintain precision for months without a single lapse. 1. Selecting the TeamWe asked one […]
Every company has that one project that forces you to test everything you know

Every company has that one project that forces you to test everything you know. For us, it was a pair of rugs measuring 27.5 ft × 56 ft, in pure silk, woven in 14/14 quality — something very few weavers in the world can execute today. People assume the toughest part of a project like […]
Hand-knotting isn’t a skill you pick up casually

The most inspiring thing I’ve learned from our weavers… Discipline. Hand-knotting isn’t a skill you pick up casually.It takes years of practice before you get good at it and even longer before you become great. Some of our master weavers tie hundreds of thousands of knots without even looking down.Their hands just know what to […]
What guided craftsmanship before technology existed?

In an age where design tools are getting smarter by the day, I keep going back to one question: What guided craftsmanship before technology existed? In the world of hand-knotted rugs, the answer is simple —the Map (Naksha). A Map is the blueprint of a rug.It tells the weaver exactly how the piece will evolve:▶️ […]
Most people don’t realise a photograph can become a hand-knotted rug

A few months ago, a long-time client from Texas visited our workshop.In the middle of a work conversation, he told me about his dog, his companion for over a decade, who had passed away recently. He showed me a photograph he loved.And he asked, quietly:“Can you make something lasting out of this?”We said yes. 📌 […]
A hand-knotted rug is one of the few luxury products where the biggest input isn’t energy or machinery, it’s human skill

A hand-knotted rug is one of the few luxury products where the biggest input isn’t energy or machinery, it’s human skill. And that’s exactly why the process is inherently sustainable.Not because it follows a trend.But because the craft itself was built on principles that respect material, people, and the environment. Here’s what sustainability actually looks […]
What Does the Back of a Rug Tell You?

What Does the Back of a Rug Tell You? A lot more than the front. If you want to understand how a rug is made, don’t look at the top.Turn it over.The back is where the truth is. Here’s what it reveals: 1️⃣ Whether It’s Truly Hand-Knotted 📌 On a hand-knotted rug, you’ll see:Clear, visible […]
Every collaboration begins from the ground up, quite literally

At HōmAnAn, every collaboration begins from the ground up, quite literally. Understorey’s handwoven rugs set the foundation for spaces that feel lived, layered, and deeply human. Each weave carries the rhythm of craftsmanship and the warmth of touch—grounding design in emotion, not just material. Here, artistry anchors the entire story.
We don’t label our rugs “sustainable.”

We don’t label our rugs “sustainable.” We don’t market them as eco-friendly. Because for us, sustainability isn’t a trend, it’s the natural result of doing things properly. Use natural materials.Avoid shortcuts.Make things that last.Respect the craft.Respect the people. When you follow these principles, sustainability happens automatically. Craft didn’t become sustainable for the market. The market […]
From loom to living space

From loom to living space, Understorey brings the poetry of handmade rugs to HōmAnAn. With a legacy of over 100 years in fine craftsmanship, each piece carries forward generations of artistry and expertise— a narrative of patience and precision, woven with threads that hold memory, texture, and time. In our interiors, these rugs don’t just […]