If I’ve learned anything over the years, it’s that legacy is not something you inherit, it’s something you build…

If I’ve learned anything over the years, it’s that legacy is not something you inherit, it’s something you build on, reshape, and pass forward. My family’s journey with rugs began in 1916, when my great-grandfather laid the foundation of S.N. Kapoor Exports in Jaipur. Over the next century, three generations carried this craft to the […]
understoreyrugs is born at the intersection of art and craftsmanship

understoreyrugs is born at the intersection of art and craftsmanship. Our bespoke hand-knotted rugs are painstakingly created through unification of commitment to age-old traditions and innovation. Each piece is an expression of perfect imperfections, love and intricacies.
The art of rug-making traverses mere weaving

The art of rug-making traverses mere weaving and knotting in the delicate dance of thread and fibre. Within each motif and pattern lies profound emotion. It is a symphony of love, determination and reverence for the craft brought forth by the talented artisans at understoreyrugs. Our craftsmen are master storytellers, infusing each knot with narratives […]
Reviving craft in Contemporary times

Unfurl our latest blog to see how we at understoreyrugs are going beyond the preservation of heritage. By establishing a legacy of fine craftsmanship, enduring beauty, and authenticity, we are reiterating our ethos with a commitment to the revival of age-old crafts, the creation of holistic ecosystems and providing relevance to traditions through innovation.
Summer hues with Understorey

The summer months are upon us, and it’s time to infuse our homes with the radiance and vibrance of the season. Summer can often leave us feeling parched and sweaty, so avoiding anything too heavy or gaudy is crucial. Understanding the relationship between the season’s nature and the hues that complement it is key. Certain […]
Neutral or muted tones offer our living spaces an unspoken and understated sophistication

Explore three ways a neutral palette adds timeless appeal: 1. The versatility of neutral tones such as beige, taupe, and grey is a canvas for creativity. It allows endless experimentation with furniture and key decor pieces. A rug in a muted tone can seamlessly blend into various settings, enhancing the overall decor. 2. A neutral […]
Decoding colour psychology in rug selection

In interior decor, colour becomes the the silent narrator of ambience. With hues ranging from serene blues to vibrant reds, rugs wield the power to transform spaces, evoking emotions and setting the tone for every room. Explore the nuances of colour psychology as we unveil the art of crafting atmospheres through the magic of rugs.
‘Echoes’ from Understorey’s Moirai Collection vividly captures its essence

‘Echoes’ from Understorey’s Moirai Collection vividly captures its essence. The intricate knotting technique artfully expresses the fastidious skills of experienced craftsmen. The myriad hues, such as grey, blue, and ivory, offer depth and intrigue to the viewer. This magnificent rug is bound to bring a mythical charm to your home.
From the mystique of Orientalism in the 19th century…

From the mystique of Orientalism in the 19th century to the intricate motifs and vibrant hues that adorned these prized possessions, each rug tells a tale of craftsmanship and exotic allure. Join us as we unravel the threads of history through time and culture and explore the evolution of handwoven rugs.
What are transitional rugs?

Rugs offer us a way to easily uplift our surroundings and add a layer of sophistication to our homes. Moreover, they also add a layer of comfort between our feet and the hard ground. Today, rugs are readily available in a variety of tones and styles. There are three major styles: traditional, contemporary, and transitional […]