In an age where design tools are getting smarter by the day, I keep going back to one question: What guided craftsmanship before technology existed? In the world of hand-knotted rugs, the answer is simple —the Map (Naksha). A Map is the blueprint of a rug.It tells the weaver exactly how the piece will evolve:▶️ […]
A few months ago, a long-time client from Texas visited our workshop.In the middle of a work conversation, he told me about his dog, his companion for over a decade, who had passed away recently. He showed me a photograph he loved.And he asked, quietly:“Can you make something lasting out of this?”We said yes. 📌 […]
A hand-knotted rug is one of the few luxury products where the biggest input isn’t energy or machinery, it’s human skill. And that’s exactly why the process is inherently sustainable.Not because it follows a trend.But because the craft itself was built on principles that respect material, people, and the environment. Here’s what sustainability actually looks […]
What Does the Back of a Rug Tell You? A lot more than the front. If you want to understand how a rug is made, don’t look at the top.Turn it over.The back is where the truth is. Here’s what it reveals: 1️⃣ Whether It’s Truly Hand-Knotted 📌 On a hand-knotted rug, you’ll see:Clear, visible […]
At HōmAnAn, every collaboration begins from the ground up, quite literally. Understorey’s handwoven rugs set the foundation for spaces that feel lived, layered, and deeply human. Each weave carries the rhythm of craftsmanship and the warmth of touch—grounding design in emotion, not just material. Here, artistry anchors the entire story.
We don’t label our rugs “sustainable.” We don’t market them as eco-friendly. Because for us, sustainability isn’t a trend, it’s the natural result of doing things properly. Use natural materials.Avoid shortcuts.Make things that last.Respect the craft.Respect the people. When you follow these principles, sustainability happens automatically. Craft didn’t become sustainable for the market. The market […]
From loom to living space, Understorey brings the poetry of handmade rugs to HōmAnAn. With a legacy of over 100 years in fine craftsmanship, each piece carries forward generations of artistry and expertise— a narrative of patience and precision, woven with threads that hold memory, texture, and time. In our interiors, these rugs don’t just […]
What is a Hand-Knotted Rug, and How Is It Different from Everything Else? This is one of the most common questions I get. A hand-knotted rug is exactly what it sounds like – a rug built knot by knot, entirely by hand, on a loom. Every single knot is tied around the warp threads, locked […]
In the quiet corners of HōmAnAn, Understorey’s bespoke rugs take their place—not as floor coverings but as foundational layers. Woven by Jaipur’s master weavers and designed with intention, they anchor the space in story, texture, and time. This collaboration invites you to walk into a home where the ground itself speaks.
Sometimes sustainability isn’t a strategy.It’s a responsibility. When the 50% tariffs hit, the first thing I thought about wasn’t orders or margins.It was our weavers. For generations, they’ve stood by our family.They’ve kept our designs alive, our looms running, and our legacy intact.So when times get difficult, the least we can do is stand by […]
