Wishing everyone a Diwali filled with light, love, and peace. As we celebrate with family and friends, let’s also remember the ones who can’t express their fear — our furry companions who share our homes, streets, and cities. 🐾 Let’s go noise-free this year — light diyas, not crackers. Celebrate warmth without worry, joy without […]
It started as a bet with friends.Show up for golf or lose the bet. I didn’t show up that morning.But I went the next dayand I never stopped. Three years later,it’s more than a sport.It’s my reset button. Golf humbles you.Just when you think you’ve mastered it,it quietly reminds you — you haven’t. It teaches […]
Weaving is not just a profession — it’s a lifetime craft.It takes years to learn. Sometimes a decade to truly master.And yet, today, that craft is slowly fading. I’ve grown up around looms. My grandfather built relationships with weavers that went beyond business.My father shaped designs that gave them new stories to tell. And today, […]
Great rugs don’t begin at the loom; they begin long before that, where raw yarn is born. For over a century, my family has believed in one simple truth: never compromise on quality. It’s a lesson my grandfather lived by and one my father continues to uphold every single day. He often said, “Let the […]
Today is my grandfather’s birthday.And as I sit in his old office, now mine — I look up at the rug that hangs behind my desk. It’s not just any rug.It’s his portrait, handwoven in silk and wool, gifted to him by my father on his 90th birthday. The piece was made from a photograph […]
I’ve never been someone who enjoys reading much.Books feel heavy — like a chore. But I’ve always loved learning.And I found my way to it through podcasts. They’ve become my classroom, my reflection space, and often my creative spark. 🎙️ The Joe Rogan ExperienceI love this podcast because it never sticks to one subject. One […]
The oldest surviving rug in the world is over 2,500 years old. It’s called the Pazyryk Carpet, discovered frozen in Siberia, perfectly preserved. Woven with incredible precision, it shows that even thousands of years ago, humans weren’t just making rugs for utility — they were making art, culture, and memory. When I first read about […]
If I’ve learned anything over the years, it’s that legacy is not something you inherit, it’s something you build on, reshape, and pass forward. My family’s journey with rugs began in 1916, when my great-grandfather laid the foundation of S.N. Kapoor Exports in Jaipur. Over the next century, three generations carried this craft to the […]
understoreyrugs is born at the intersection of art and craftsmanship. Our bespoke hand-knotted rugs are painstakingly created through unification of commitment to age-old traditions and innovation. Each piece is an expression of perfect imperfections, love and intricacies.
The art of rug-making traverses mere weaving and knotting in the delicate dance of thread and fibre. Within each motif and pattern lies profound emotion. It is a symphony of love, determination and reverence for the craft brought forth by the talented artisans at understoreyrugs. Our craftsmen are master storytellers, infusing each knot with narratives […]
