Am I Overpaying for This Rug?

“Am I Overpaying for This Rug?”
This is the number one question buyers have in their mind.

Price anxiety is real, especially in luxury.

And honestly, it should be.

At Understorey, we break the cost down clearly:

Time taken to weave

Knot density

Material used (wool, silk, mohair)

Number of hands involved

When clients realise a rug took 4–6 months, hundreds of thousands of knots, and years of training behind the loom – the question changes.

It stops being:
“Why is it expensive?”

We don’t price for trends.
We price for time, skill, and longevity.

That’s how trust is built – with transparency, not persuasion.

📌 P.S. This is the first post in a short series called “Know Your Rug” where I’ll break down the real questions buyers ask me about hand-knotted rugs, from craftsmanship and materials to care, longevity, and value.