Dyeing is one of, if not the most important part of making a rug.

Here is why.
When someone walks into a room and sees a rug – the very first thing their eye reacts to is colour, not the design or the texture.
Colour.
Design is secondary. Texture comes only after they touch it.

If you get the colour right, you have done 70% of your job.
A colour recipe in our lab can come down to one-tenth of a gram. One-fifth of a gram. That difference is the difference between a grey that sits right and a grey that pulls towards purple or green. Between a brown that warms a room and one that deadens it.

We think about it every single day.
Our dyeing facility has 75 workers. Three head chemists who have been with us for 20 to 30 years. Three in-house labs where we create new colour recipes from scratch – multiple shades every single day.

And we have done this entirely in-house for decades because when colour is the most important thing, we don’t settle for anything but the right shade.