Everyone is talking about building something from scratch

Everyone is talking about building something from scratch.
My story is different.
I inherited a 109-year-old business.

And I want to tell you what that actually feels like.
Every single day I get to walk into a workshop and work alongside some of the most skilled craftsmen in the world.

People who can hold a complex pattern in their heads for fourteen months without losing it. Who can feel a tension inconsistency in the pile before it becomes visible to anyone else. Who create colours and textures and designs that genuinely take my breath away.

That is my workplace.
That is what I get to call work.

Yes, I carry a responsibility that goes beyond numbers. Every decision I make is felt by thousands of people who were here long before me.
But that weight is matched by the privilege.

There is also the question of creativity.
My grandfather expressed it through texture and quality. My father through design and colour. Both found their own language for the same craft.

Now I am finding mine.
And the industry makes that genuinely exciting.

Colours change. Homes change. The way people think about luxury changes. You have to stay ahead, stay curious, keep creating while making things designed to outlast everything around them.

It is the most stimulating creative challenge I can imagine.

I do this because working with the finest craftsmen in the world, creating things of extraordinary beauty, watching art come to life knot by knot is genuinely one of the greatest privileges a person can have.

A startup founder asks: how do I build something that survives?
I ask: how do I honour something extraordinary and make it even better?

That is the question that gets me out of bed every morning.
And I wouldn’t trade it for anything.

Understorey