If I’ve learned anything over the years, it’s that legacy is not something you inherit, it’s something you build…

If I’ve learned anything over the years, it’s that legacy is not something you inherit, it’s something you build on, reshape, and pass forward.

My family’s journey with rugs began in 1916, when my great-grandfather laid the foundation of S.N. Kapoor Exports in Jaipur.

Over the next century, three generations carried this craft to the world, and I grew up surrounded by artisans, looms, and stories woven in yarn.

After joining the family business, I realized that while heritage gave me strength, real growth meant stepping outside the familiar.

In 2019, instead of simply continuing in exports, I took a leap of faith and co-founded Understorey — a design atelier with a new vision: bringing bespoke, handmade rugs into discerning homes across India and the world.

Those early years were a whirlwind: building trust with clients, collaborating with 3,500 artisans across 1,200 looms, experimenting with knotting techniques, and learning that failure is just research in disguise.

Each challenge taught me resilience, patience, and the importance of putting artisans first.

But business, to me, has always been about more than growth. It’s about impact. That’s why Understorey is aligned with GoodWeave Certification Pvt. Ltd., why we built a zero-waste, zero-emissions dyeing process, and why every rug we create is designed to be an heirloom, not décor that fades.

Alongside work, I find balance in golf, music, Muay Thai, travel, and my favorite ritual — coffee. And at home, my rescued dogs remind me daily that leadership is about loyalty and compassion.

Today, as CEO of Understorey and Partner at SN Kapoor Exports, my focus is on carrying forward a 109-year legacy while building a brand that puts people, planet, and purpose at the centre of luxury.