Running a legacy business has been a blessing for me

Running a legacy business has been a blessing for me.

It comes with opportunity as well as with immense responsibility.

At Understorey and S.N. Kapoor Exports, the people are the business.
The craftsmen, artists, and weavers we work with – many of whom have been with us for decades are the backbone of everything we do.

Every decision we take has to be made with their well-being and the long-term health of the company in mind.

Recently, when tariffs hit the industry and demand slowed, we made a conscious choice.

We commissioned 250 rugs without any confirmed orders.
It was a financial risk – but it ensured steady work and income for our weavers for the next 6–8 months.

For me, that’s what this responsibility looks like.
You don’t pause when things get uncertain.
You find a way to keep going together.

The time I spend at the gym or on the golf course isn’t an escape.
It’s how I reset, so I can come back the next day with more energy and clarity to do it all over again.

I consider it a privilege to carry this responsibility.
And I intend to honour it, by standing by the people who make this craft, and this company, what it is.