Understorey blog
In the ever-evolving landscape of consumer preferences, companies face the Herculean task of staying in tune with shifting trends and desires. We understand that meeting these mercurial demands requires adaptability and responsiveness. This is precisely why we have embarked on a journey that has not only addressed the challenge of changing consumer preferences but has […]
In a world often driven by mass production and fleeting trends, there’s an enduring allure in products that stand the test of time. While we’re inundated with an array of choices, investing in quality is a choice that always holds its value. High-quality handcrafted rugs, like those crafted by skilled artisans, are a prime example […]
Open floor plans have become increasingly popular in modern home design, emphasising spaciousness and seamless connectivity. While these layouts offer a sense of freedom and versatility, they can sometimes leave a space feeling undefined or lacking a sense of cosiness. This is where rugs come to the rescue, serving as powerful tools to delineate distinct […]
Layering rugs is not just a trend; it’s a design game-changer. When done right, it can transform your space into a cosy, stylish haven. Here are some tips on choosing complementary rugs and the benefits of this trend: Mix and Match Colors: For a harmonious blend, opt for rugs with colours that complement each other. […]
Crafting the ideal interior ambiance involves meticulous choices in every element. Among these, luxury rugs, particularly handcrafted ones, emerge as transformative components. These rugs transcend mere floor coverings, evolving into artistic masterpieces that tell unique stories. Luxury rugs serve as room-defining canvases, setting the ambiance’s tone. Whether boasting bold, contemporary patterns or lush, welcoming designs, […]
Rugs are powerful tools for setting the mood and atmosphere of a room. Whether you prefer the timeless elegance of traditional rugs, the sleek lines of modern designs, the simplicity of minimalistic styles, or the precision of geometric patterns, your choice can dramatically influence the ambiance. Here’s how: Traditional Elegance: Traditional rugs, with their intricate […]
Rugs are not just home furnishings; they’re investments that can appreciate in value over time if cared for properly. Whether you have a cherished family heirloom or a contemporary work of art, these maintenance tips will help you preserve the beauty and value of your rug. Regular Vacuuming: Dust and dirt can settle deep within […]
When it comes to decorating your home, choosing the right rug can make a world of difference. Rugs not only add warmth and comfort to your space but also play a crucial role in defining the overall aesthetic. With countless options available, it’s essential to consider various factors to ensure you pick the perfect rug […]
In an era where machine-made products dominate the market, the intricate hand-weaving process of rug-making, passed down through generations teeters on the brink of extinction. Recognising the urgency of this fading tradition, we at Understorey embark on a journey to revive the fading craft. Our purpose extends beyond preserving heritage; it’s about empowering communities and […]
Understorey was born of the rich legacy of SN Kapoor Exports in Jaipur, established way back in 1916. Today, as an atelier of bespoke rugs artisanally crafted by the master weavers of Jaipur, we comprise a tight-knit unit with over 3500 craftsmen and 1200 looms. We alchemise your story into the finest quality rugs–handcrafted heirlooms […]
Unit of S N Kapoor Exports
Unit of S N Kapoor Exports
