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Nearly 70% of India’s hand-knotted rug weavers are women

Nearly 70% of India’s hand-knotted rug weavers are women.(Source: GoodWeave International) And for most of them, weaving isn’t just work — it’s dignity, independence, and art intertwined. I’ve seen it first-hand across our weaving clusters. Women leading the loom floors with quiet focus and extraordinary skill.Their patience, precision, and discipline define the art form itself. […]

I made my first loom when I was in school

I made my first loom when I was in school.It was a project but it turned out to be a memory that stayed. Growing up, our home was right above the office at S.N. Kapoor Exports. Evenings meant running around the factory floor, playing cricket with staff, watching yarn being dyed and looms being set. […]

I’ve had dogs around me for as long as I can remember

I’ve had dogs around me for as long as I can remember.They’ve been part of every phase of my life — through school, college, work, everything in between. My first was Twister, a stubborn but gentle basset hound. Then came Troy, my beagle – the one I truly grew up with.He was with me for […]

People often ask me, “What makes a rug truly luxurious?”

People often ask me, “What makes a rug truly luxurious?” It’s not just design or price.It’s in the details most people never see. A hand-knotted rug is built on three quiet fundamentals — warp, weft, and knots.Together, they form the architecture of craftsmanship. 📍 Warp & WeftThe warp (vertical threads) and weft (horizontal threads) are […]

If someone asked me where my design journey began, I wouldn’t say the boardroom

If someone asked me where my design journey began, I wouldn’t say the boardroom.I’d say — the dyeing factory. That’s where I first learned the importance and power of colour.How it shapes emotion, defines mood, and transforms something ordinary into something timeless. Years ago, my father took me to a trade fair in Germany — […]

Wishing everyone a Diwali filled with light, love, and peace

Wishing everyone a Diwali filled with light, love, and peace. As we celebrate with family and friends, let’s also remember the ones who can’t express their fear — our furry companions who share our homes, streets, and cities. 🐾 Let’s go noise-free this year — light diyas, not crackers. Celebrate warmth without worry, joy without […]

It started as a bet with friends

It started as a bet with friends.Show up for golf or lose the bet. I didn’t show up that morning.But I went the next dayand I never stopped. Three years later,it’s more than a sport.It’s my reset button. Golf humbles you.Just when you think you’ve mastered it,it quietly reminds you — you haven’t. It teaches […]

Weaving is not just a profession — it’s a lifetime craft

Weaving is not just a profession — it’s a lifetime craft.It takes years to learn. Sometimes a decade to truly master.And yet, today, that craft is slowly fading. I’ve grown up around looms. My grandfather built relationships with weavers that went beyond business.My father shaped designs that gave them new stories to tell. And today, […]